The concept of entrepreneurship marketing is a scientific discipline that studies about the value, the ability and the person’s behavior in dealing with various problems related to business opportunities in an effort to get done. Through the concept of entrepreneurship marketing is by itself capable ofcreating a more focused business conditions related to attempt the achievement of those objectives. The purpose of this study is the f first to know and analyze the variables include entrepreneurship marketing : concepts, strategies, methods and market intelligence simultanously influence sales performance. Second, to identify and analyze variables include entrepreneurial marketing concepts, strategies, methods and market intelligence influenced partially to the sales performance. Third, to identify and analyze variables include entrepreneurial marketing concepts, strategies, methods and market intelligence dominate the sales performance. Location of research on chips and small industries tempe in Malang. Type of research is explanatory research that analyzed the relationship the dependent variable and independent variables. Tool is a multiple linear regression analysis using SPSS for windows 16:00. To test the hypothesis by using F tests and t tests. From the analysis found that, f first of entrepreneurial marketing variables that includes concepts, strategies, methods and market intelligence simultanously influence sales performance. Second, the variables include entrepreneurial marketing concepts, strategies, methods and market intelligence is partially an effect on the performance of the sale. Third, the strategy is entrepreneurial marketing variables that influence most ofsales performance.
Keywords: Entrepreneurship Marketing, Sales Performance and Small Business

Tabel 1. Prinsip Pemasaran Tradisional dan Pemasaran Entrepreneurial

Prinsip
Pemasaran
Pemasaran
Tradisional
Pemasaran
Kewirausahaan
(Entrepreneurial)
Konsep Berorientasi- Berorientasi inovasi;
konsumen; dorongan ide, taksiran
dorongan pasar, intuitif tentang
pengembangan
produk.
kebutuhan pasar.
Strategi Segmentasi top- Target bottom-up dari
down, targeting konsumen dan
dan positioning. kelompok pengaruh lainnya.
Metode Bauran Metode pemasaran
pemasaran, interaktif, pemasaran
Empat P/ Tujuh berita dari mulut ke
P. mulut.
Inteligensi Penelitian Jaringan informal dan
Pasar formal dan pengumpulan
sistem
inteligensi.
informasi.

Sumber: Stokes, 2007.